Babies R Us announced on Thursday, April 26th that it has partnered with world-renowned fashion icon and mom of four, Heidi Klum, to create a new clothing line for babies and kids. The new collection is called “Truly Scrumptious by Heidi Klum” and will be available in all Babies R Us stores across the country and online beginning Fall 2012.
From apparel and accessories that are perfect for mixing and matching, to bedding, room décor and gear featuring fun, colorful patterns, as well as optimal functionality, the collection is being designed for newborns, infants, toddlers and growing kids. The fall apparel assortment will include layette for little ones up to 24 months, as well as whimsical playwear and separates for kids from 2 to 5 years old.
Heidi Klum has nearly a decade of mom know-how and a unique perspective from her work in the fashion and entertainment industries. She is drawing upon her own experiences to create a line of distinctive baby products with a fresh look, feel and practicality that mothers will love. Klum has personally conceptualized and designed the Truly Scrumptious collection and applied her very own “mom stamp of approval” to each item that will be available at Babies R Us.
Concerning her new clothing line for tots at Babies R Us, Heidi Klum says…
Over the years, I’ve made countless shopping trips to Babies R Us looking for the coolest gear, trying out the newest toys and shopping for fun clothes. Babies R Us is the ultimate authority in baby products. I’m so excited to partner with them to create a fun, magical and unexpected collection that is also affordable. I know how important it is for moms to make smart purchases when it comes to shopping for their ever-growing children. My friends always joke that I’m the go-to person for advice on gifts and gear. Now, I get to bring my ideas to moms everywhere that offer function with a fashionable flair. My designs for Truly Scrumptious have really been inspired by all the adorable children who are just that – truly scrumptious – and deserve to have nothing but the best!
Heidi Klum is the ultimate hands-on mom, and is representative of the millions of mothers who trust Babies R Us to offer high quality, fashionable and practical products,” said Aaron Kopolow, Vice President, Merchandising Manager, Babies R Us. “We’re thrilled to partner with Heidi to bring our customers Truly Scrumptious, a trend-right assortment of baby items that are reflective of her unique point-of-view as a mom.”
On the north side of Atlanta, Babies R Us has the following store locations:
- Alpharetta: 6380 North Point Parkway; Alpharetta, GA 30022
- Duluth: 3925 Venture Dr; Duluth, GA 30096
- Dunwoody: 1155 Mount Vernon Hwy; Dunwoody, GA 30338
- Kennesaw: 1875 Greers Chapel Rd; Kennesaw, GA 30144
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