Former “X Factor” U.K. finalist Cher Lloyd wrapped up her three-showcase stint at the 2012 South by Southwest (SXSW) Music Conference and Festival in Austin, Texas, with a well-received performance on March 17 at Perez Hilton’s star-studded “One Night Only in Austin” party at Austin Music Hall. The party (whose other performers included Timbaland, B.o.B. and Ed Sheeran) raised more than $46,000 for the VH1 Save the Music Foundation, according to Perez Hilton.
Lloyd came in fourth place on “The X Factor” U.K. in 2010.
As previously reported, 18-year-old Lloyd made her U.S. concert debut at SXSW 2012. Her other SXSW showcases were at Idolator’s “Pray for Pop” party at PureVolume House in the early-morning hours of March 15 and Nylon magazine/Dub Frequency (DFM) party at the W Hotel on March 16.
She got great reviews for the Idolator party, but Lloyd had to cut short her Nylon/DFM party performance due to audio problems.
At the Perez Hilton party, Lloyd made up for the previous night’s abbreviated set. Naturally, Perez Hilton raved about the event in a recap on the website.
Here are excerpts from two less biased reviews:
All Access gave an enthusiastic positive review, saying that Lloyd is primed for success in America
“Lloyd is ready to conquer the US, and she launched that effort by creating a huge buzz at SXSW this week. Lloyd performed at 3 over-sold shows, with each show becoming bigger as the week went on and the story spread. She culminated the week with a another SRO show at the Perez Hilton showcase, where she left the music junkies in awe.”
The Phoenix gave a good review but was skeptical about Lloyd being as successful in America as she is in her native Great Britain:
“Back in the early 90s, my then-girlfriend-now-wife, a dyed-in-the-wool Anglophile at the time, was living in London; one of the times that I visited her there, I got dragged by her and some of her gay male friends to a legendary London club called G-A-Y. For a flannel-wearing dude like me who listened entirely to a) The Jesus Lizard and b) bands that sounded like the Jesus Lizard, it was a rude awakening — not because of the awesomely rampant displays of 90s gay culture on display, but because of the cavalcade of pop solo diva performances we witnessed that night. I couldn’t tell you who any of them were, but they all followed a formula: they played 15 minute sets, their last song was always ‘their single,’ they had no band but maybe a dancer or two, and they were all clearly lip-syncing … Cher Lloyd, a star in the UK but relatively unknown here, was particularly beholden to the G-A-Y diecast mold, and it will probably take some kind of stylistic 180 shift for her to appeal to any but the most diehard UK pop import fan.”
Llloyd posted this message on Twitter about her SXSW experience: “Bye Austin, TX! I will miss you! Thx to my amazing US brats & @TheBratQueen for being so lovely! Can’t wait to come back.”
As previously reported, Lloyd is signed to Syco Music/Epic Records in the U.S., where her debut album, “Sticks + Stones,” will be released in 2012 on a date to be announced.
“Sticks + Stones” was released in November 2011 in the U.K., where it debuted at No. 4.
The album’s three singles released so far in the U.K. have been hits on the U.K. singles chart: “Swagger Jagger” (No. 1); “With Ur Love” featuring Mike Posner (No. 4); and a remix of “Want U Back” featuring Astro (No. 25). Astro came in seventh place on “The X Factor” U.S. in 2011.
According to Epic, “Want U Back” will be Lloyd’s first U.S. single, and it will be released to radio in April 2012. “Want U Back” goes on sale in the U.S. on a date to be announced.
Lloyd is headlining a U.K. theatre tour from March 29 to April 15, 2012.