According to a survey by OI Partners-Innovative Career Consulting, a global coaching and leadership development and consulting firm in Denver, two out of three employers are implementing programs to retain some of their most talented workers. 68% of employers have taken steps during the past year to retain some of their best executives, managers, future leaders, and those who work on the front lines. That is because, at nearly a third of the companies surveyed, turnover has already increased—and most are bracing for more employee exits in the coming year.
This survey found that 90% of companies are concerned about losing high-potential employees and 72% are worried about front-line workers (sales and service employees) departing.
“Most employers have initiated measures to hang on to their best talent.,” says Shawna Williams, Managing Partner of OI Partners-Innovative Career Consulting. “Companies are most concerned about losing employees who they have designated as their future leaders and those who directly work with customers. Job opportunities have already increased for these levels of workers and competition for the best ones will become more fierce.”
The most difficult types of workers to retain, according to the survey, are: operations and production (identified by 30% of companies), sales and marketing (27%), customer service (24%), accounting and finance (22%) and information services (20%). This should give first-time job seekers a hint about not only where jobs can be found, but also about the rewards they may be able to gain if they are determined to become one of those labeled as ‘top talent’ and a ‘future leader.’
“If 72% of companies are concerned about front-line workers (sales and service employees) departing, get your foot in the door and step up into one of these positions. This can be a fantastic opportunity to demonstrate your knowledge, skills, abilities, and work ethic to an employer, and gain the much-needed experience that normally presents a barrier for a first time job seeker!” recommends Williams.
The methods used by companies to retain their future leaders include better compensation & benefits and tuition reimbursement. To retain front-line workers, employers are using primarily non-financial methods, including selecting them more carefully, giving departing employees exit interviews, and providing better orientation and training.
There’s another hint for you: if companies are being more careful in selecting their new employees, then you need to present your very best game right from the start. If you’re talented, committed, eager to learn, and dedicated, show them the entire package you can offer them as a future ‘top talent’ employee.
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About this Examiner: Kathryn Marion is the award-winning author of GRADS: TAKE CHARGE of Your First Year After College!, the most comprehensive resource for navigating the world of work and independent living after graduation, as well as host of the book’s companion resource site, www.GradsTakeCharge.com. The print edition of GRADS: TAKE CHARGE is available through Amazon and other online booksellers. The e-book edition is available through e-junkie.
Kathryn also coaches students, graduates, and career changers as well as consults with small businesses and aspiring authors.
Follow her other Examiner columns: Job Search and Life After College. And even more articles on SelfGrowth.com.