Disney, is smart, sometimes. They probably had something to do with the writers adding in the background that included the up and coming real life event of “The Avengers” new movie release onto the canvas of their one and only daytime soap opera, “General Hospital,” yesterday, April 25, 2012. Of course, Disney is the owners of the ABC network and Marvel Comics. Marvel Comics are known for creating the characters from the movie, “The Avengers.” The plot had the character of Damian Spinelli, wondering what these comic book favorites, “The Avengers,” would do to solve a perplexing case, as he wondered how he would get the love of his life freed from prison. At the same time, the movie was being shown in the town of Port Charles.
While Damian was wondering this, in front of two huge movie posters of the upcoming release, two other characters joined him. One character was Dr. Matt Hunter, the man, Spinelli actually believed killed Lisa Niles and Cameron, a little boy. Cameron loved “The Avengers” and they had a discussion on which one was his favorite. Cameron picked “The Hulk” and Matt picked “Iron Man.” Matt’s choice just made Spinelli believed even more that he was indeed the killer.
The scene was cute. It showed how nerdy and lovable the character of Spinelli. It also proved that he was really giving this matter a lot of thought. Yes, he wanted to save Maxie, the girl that he loved. Yet, he also didn’t want to accuse anyone, who was innocent.
However, what the scene really proved was that yes, Disney did know how to market a product when they wanted to market it. This was a great marketing ploy. Mothers may decide that this would be a great movie to take their children to when it premiered. Teenagers and adults may want to reminisce on those heroes they looked up to when they were children, like Cameron did in the scene. You have to give Disney credit for that scene, as well as the writers who wrote it.
Then you have to stop and think. If Disney is that smart, why aren’t they marketing “General Hospital” more? Why couldn’t they join in the fight to help the fans save this show? Why can’t they see the money potential this show has? Yes, they renewed the show for another year. However, where is the marketing they once did for the show? Where are the night-time promos for the show? Where are the little ad-libs about the show you use to hear during their night-time line-up? Would it really be so hard to have one of their characters in the prime-time hours refer to the show?
Wouldn’t it be smarter for Disney to start working with the soap fans and try to market a show that has been on the air for forty-nine years than to keep aliening these fans?
This writer would love to hear the viewer’s thoughts on this subject. Please comment in the section below.
For more background information on the movie “The Avengers,” please check out this site: imdb.com