Mark Zuckerberg couldn’t have looked into the future and envisioned the love / hate battle that wages on at the hands of Facebook. He simply saw a way to connect people all over the world instantaneously.
For those who are unfamiliar with Mark Z, he’s the mastermind behind the most popular social networking site on planet Earth. Facebook boasts over 750 million users worldwide and climbing.
To add insult to injury, there is also a rise in internet infidelity. Cheating, emotional attachments, cyber-boyfriends / girlfriends and chaos has also become commonplace on Facebook. Families have been torn apart by all manner of manipulation between formerly rational adults. Children have used FB as a means of bullying and cyber-fighting as well. According to statistics 20 percent of divorces involve FB and 80 percent of attorneys present evidence provided by FB “statuses” to win their case. What should be a convenient, simple way for high school classes to reconnect ends up opening the door for unhappy husbands and wives to rekindle old relationships. This usually serves to create more problems than it solves.
The good news is Facebook is great for business. Companies have changed their business models to push Facebook marketing at the forefront of exposure processes. The term “marketing” has taken on a new, bolder meaning. In fact, newer methods have replaced former complacencies. Marketing professionals who do not know [and practice] terms such as: SEO, Crowd Sourcing, Lead Generation and other “sophisticated” tools do not compete with those who do. To remain competitive, people are having to return to college for training in these new fields that have been created over the last 15-20 years.
Ultimately, Facebook is a great tool when used responsibly and appropriately.
Fox News: “Facebook Crimes on the Rise, Experts Warn” published 8/11/2011
ABC News: “Facebook Infidelity: Cheating Spouses go Online” published 11/30/2010