Giant Eagle Market District recently introduced Curbside Express at its Robinson Township store at Settler’s Ridge, a concept that is another winning idea from the folks who invented fuelperks! and foodperks!
Since it launched last week, the Market District store has seen very positive customer response.
“Market District’s Curbside Express makes grocery shopping more convenient than ever for our time-pressed customers,” said Senior Vice President of Marketing and Own Brands Lisa Henriksen. “Building on the popularity of our Giant Eagle mobile app and eOffers digital coupons, Curbside Express brings grocery shopping to your nearest desktop, or even to the palm of your hand.”
Many people have complained about the trend in super-sized supermarkets driving them to smaller neighborhood markets. At 150,000 square feet of space – roughly equal to three football fields – the Robinson store is the largest in the region. The average person may easily spend an hour shopping, if they know their way around.
The shopping experience can be a lot of fun if you have time to browse through the unique items available, or to sit at the food court and chat with a friend. But shopping with kids in tow complicates things. What parent hasn’t tried to shop with a cranky toddler or an adolescent with an impulse-purchase problem, and not been tempted to park the bulging buggy and walk out the door?
Now parents who use the new Curbside Express service can order their favorite brands online, when it’s convenient. The order can be available as early as four hours later, depending on when it was placed. You can pick up the kiddoes from child care or soccer practice and pull up to the store to have your groceries delivered to and even loaded in the car. Market District Team Members act as personal shoppers and carefully select the items on the grocery list and bring them to the store’s dedicated outside Curbside Express Pick-Up vehicle lane on the selected date and time. You still get your fuelperks, and you can use coupons. You have just saved at least an hour of precious time and didn’t have to deal with car seats or attitudes. You might even have energy to cook the meal once you get the food home now!
There is no difference in pricing between items chosen online via Curbside Express and those chosen by customers in-store. To ensure customers are getting the most current offers and specials, product prices are based on the date of the order’s pick up. Additionally, just as if customers were making the purchases themselves, fuelperks! and foodperks! rewards can still be earned and redeemed on all qualifying items (fuelperks! not earned on delivery fee). The service, powered by leading digital grocery solutions provider MyWebGrocer, allows pick up times to be scheduled seven days a week, between 11 a.m. and 7 p.m.
According to national studies, seniors have been the primary target of such services in the past, but any consumer can benefit from Curbside Express. Think outside of the box for a second: Someone with a social anxiety disorder who finds such large and busy places a challenge can now have the benefit of the selection at Market District without entering the store. What about people with dyslexia who have trouble reading the price tags? What if your whole brood has the flu but you’re out of tissues and chicken soup? And let’s face it; given the demographics of Pittsburgh, most of us are just a knee-replacement away from joining the electric cart shopping brigade. But why go there when someone else can go there for you?
Giant Eagle Market District encourages everyone to try the new service, and the first use is free. But the small service charge of $4.95 per order is worth the money when you count the cost in quality time you save.
Here’s hoping Curbside Express spreads to every neighborhood with a Market District store!