First Lady Michelle Obama will make her first-ever appearance at the Nickelodeon’s Kids’ Choice Awards to present the Big Help Award to Grammy Award-winning singer/songwriter Taylor Swift, according to a March 27, 2012 announcement from Nickelodeon. The Kids’ Choice Awards, hosted by Will Smith, will be broadcast on Nickelodeon on Saturday, March 31, 2012, at 8:00 p.m. ET/tape delayed for West Coast.
Taylor Swift is being recognized with The Big Help Award for her extensive philanthropic endeavors, including her work with tornado and flood survivors in the United States.
The Big Help Award recognizes individuals who take actions to better the world and whose significant impact on their community has inspired kids to do the same. Last year’s winner was Justin Timberlake
“Taylor’s dedication to helping others has encouraged her fan base to do the same, and this is the very core of what The Big Help is, inspiring others through action,” said Marva Smalls, Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon Group. “We are honored that First Lady Michelle Obama, a past recipient of The Big Help Award will be presenting this formidable and inspiring artist with this much deserved
First Lady Michelle Obama received The Big Help Award at the 2010 Kids’ Choice Awards in recognition of her leadership in championing healthier lifestyles for kids through her Let’s Move! campaign, which promotes healthy activity and nutrition. Nickelodeon honors First Lady with Big Help Award
Earlier this year, Mrs. Obama appeared in a special episode of Nickelodeon’s hit series iCarly, which stars Miranda Cosgrove. Obama appeared to support her Joining Forces initiative supporting military families. iCarly iMeet the First Lady features military families
Among her many charitable works, Taylor Swift is dedicated to raising funds and awareness to benefit those affected by natural disasters. Last year, Swift took the unprecedented step of opening the last dress rehearsal of her Speak Now Tour to fans as a fundraiser for victims of the deadly tornadoes that tore through the Southeastern region of the U.S. Swift’s rehearsal concert raised more than $750,000, with 100% of ticket sales going directly to help tornado victims via the “Speak Now … Help Now” Fund established through the Community Foundation of Middle Tennessee. Taylor Swift raises $750K for tornado relief
Swift’s ongoing charitable work includes partnerships with Make-A-Wish Foundation, St. Jude Medical Center, Habitat for Humanity, TJ Martell Foundation, The Red Cross and its international and regional affiliates, The Salvation Army, Nick’s Kids, and the Victory Junction Gang Camp, as well as libraries, schools and educational initiatives around the country
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