The Human Rights Campaign (HRC) reports many are calling 2012 “The Year of Marriage“. Indeed, many events are taking place both in favor and against gay marriage. Some states, such as New Hampshire are attempting to push forward legislation similar to Prop 8, trying to ban same-sex marriage. Now, the National Organization for Marriage (NOM) has launched a campaign called ‘Dump Starbucks‘ in the hopes that Americans will stop purchasing from them since Starbuck’s shared their open support for gay marriage January 2012.
Healthy marriages should start with positive energy and a sense of connectedness between partners. The tensions created by the anti-gay marriage movement is one that is creating great distress for many gay and lesbian couples – how does this NOM campaign impact gay and lesbian families?
In an public statement released on January 24th, 2012, Starbucks Executive Vice President Karen Holmes shared the company’s stance in favor of the legalization of gay marriage. They are not alone in the fight for the push in favor of same-sex marriage. In fact, companies such as JC Penney, Microsoft, and Home Depot are also in the campaign alongside the Human Rights Campaign. NOM decided to launch their fights against Starbucks in March 2012.
Claiming that not all their customers agree with gay marriage, NOM hopes the ‘Dump Starbucks‘ fight will raise awareness against same-sex marriage or unions. NOM president Brian Brown states:
“We will not tolerate an international company attempting to force its misguided values on citizens,”
“The majority of Americans and virtually every consumer in some countries in which Starbucks operates believe that marriage is between one man and one woman. They will not be pleased to learn that their money is being used to advance gay marriage in society.”
President of HRC, Joe Solomnese, reacted:
“Starbucks has been a vocal supporter of marriage equality for loving same-sex couples –- views that are in-line with the majority of Americans –- and that enrages NOM,”
“As a result, NOM is throwing a temper-tantrum and encouraging its few supporters to intentionally harm the economic well-being of Starbucks employees all over the world.”
“People like Brian Brown and Maggie Gallagher no doubt use products from the dozens of consumer-facing brands that have come out in support of marriage equality and against Proposition 8 on a daily basis,”
“They include Microsoft, Apple, Google, Alcoa, Nike, and top executives from companies like Yahoo and Facebook. Nonetheless, it appears NOM launched their ‘Dump Starbucks’ campaign on Facebook. Do they not have any Microsoft software in their office? Do they ban employees from owning iPhones?”
The ‘Dump Starbucks‘ campaign is in full swing, visit their website here if you want to see if for yourself. Interested in voicing your opinion on the HRC page? Visit the Human Rights Campaign website here.
What are your thoughts on the ‘Dump Starbucks‘ campaign? Do you think NOM will make a difference in the move for gay marriage in 2012? Or will the HRC stand strong and win against them? Gay and lesbian families wait and see what will happen as their fate remains in the hands of the government, big businesses, and religious groups.
Sources: HRC, The Seattle Times, Dump Starbucks
Related: Gay Marriage: Starbucks pushes for same-sex marriage in Washington
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