Great beach style starts with healthy protected skin and Hawaiian Tropic® Sun Care is taking its newest product, Hawaiian Tropic Silk Hydration™ lotion sunscreen, to the runway this summer as the official sun care sponsor of Mercedes-Benz Fashion Week Swim 2013 Collections in Miami.
Hawaiian Tropic® is giving one lucky beach fashionista the opportunity to attend the Mercedes-Benz Fashion Week Swim. Through May 31, sun and swim lovers are invited to enter the ‘Hawaiian Tropic® brand Style Your Skin’ sweepstakes on a Mercedes-Benz Fashion Week Swim tab on the Hawaiian Tropic® brand Facebook page.
One Hawaiian Tropic® fan and a guest will have the opportunity to enjoy a four day, three night trip to Miami, complete with VIP access to designer runway shows, a shopping spree, spa treatments and more. An additional 25 fans will win luxurious Hawaiian Tropic® brand gift baskets. You must be 18 or older to enter.
To bring the fashion fun to fans across the country, Hawaiian Tropic® is also offering a virtual front row seat to the action on its Facebook page. On its Mercedes-Benz Fashion Week Swim tab, the brand will feature exclusive sneak peeks, insider information, style tips and news all sunny season long. Simply visit Facebook.com/HawaiianTropic for all of the sun and fun.
Minna Raffin, Sun Care Director at Energizer Personal Care, maker of Hawaiian Tropic® sun care products, said,
“Beautiful, silky smooth skin is a woman’s greatest accessory, and we couldn’t think of a better place to showcase new Hawaiian Tropic Silk Hydration™ lotion sunscreen than on the runway in Miami with the latest swimwear trends. With its ultra-luxurious hydrating silk ribbons, it moves beyond typical sun care, providing ultimate protection and moisturization in one product.”
New Hawaiian Tropic Silk Hydration™ lotion sunscreen was developed to deliver intense moisture as a solution to dull and dry skin that is oftne the result of long days spent out in the sun.
The first and only sunscreen with hydrating silk ribbons for continuous in-sun moisture, Hawaiian Tropic Silk Hydration™ lotion sunscreen nourishes dry, parched skin and makes it silky smooth. Its lightweight, hydrating ribbons provide 12-hour moisturization and are infused with luxurious silk protein and rich shea butter to pamper and protect skin while out in the sun.
Like many other Hawaiian Tropic® products, Hawaiian Tropic Silk Hydration™ lotion sunscreen provides safe and effective broad spectrum UVA and UVB protection that won’t break down in the sun, as well as nourishing antioxidants, exotic island botanicals, a warm tropical fragrance and a lightweight, non-greasy feel. It is available in SPF 12, 30 and 50.
Hawaiian Tropic® products are available nationwide at grocery and drug retailers. Richmonders can find them locally at Target, Walmart and CVS.
For more information on Hawaiian Tropic® sun care products and official sweepstakes rules, please visit Facebook.com/HawaiianTropic.
About Hawaiian Tropic®
Founded in 1969, the Hawaiian Tropic® brand is one of the most iconic and well-known sun care brands in the U.S. With a wide range of products that include sunscreen, tanning, sunless tanning, kids/baby, after sun, sport and lip protection, Hawaiian Tropic® sunscreens deliver indulgent sun protection.
All Hawaiian Tropic® sunscreens with SPFs of 15 and higher meet the Food and Drug Administration’s requirements for broad spectrum UVA and UVB protection. Hawaiian Tropic® products have carried The Skin Cancer Foundation’s Seal of Recommendation for nearly two decades.
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