High Point University is offering five marketing and communications majors the chance excel outside of the classroom through its new NASCAR Kinetics program.
This unique educational format requires these five students to spearhead a live campaign as well as perform research for two marketing case studies related to the racing industry.
The students, Cameron McGraw, Chelsea Hyde, Becky Gitlin, Ryan Frisella, and Juliana Furey, are coordinating a NASCAR viewing day event for students on the HPU campus, set for April 1.
The viewing party will include a live band, radio-controlled NASCAR track, Goodyear tire roll contest, race day food specials, Martinsville racetrack ticket giveaways and free NASCAR gear for the first 100 students.
In addition to the promotional event, the case studies being completed by the students encourage them to dive deep into research.
The first case studies will ask students to create a comprehensive sales and marketing strategy that will help increase Fathead sale of NASCAR related merchandise.
The second will challenge each team to deliver creative ideas that will help Camping World strength its relationship with NASCAR and promote its products at-track, in stores and online.
The NASCAR Kinetics program was developed to introduce the racing series to a new, younger audience.
According to HPU, the entire program is innovative and engaging, allowing college students an opportunity to work through real-world business challenges and opportunities they may encounter once they begin their career.
Just the like the sport itself, Academic Advisor of the NASCAR Kinetics program and Instructor of Communication at HPU, Phil Watson says these students will gain real-world experience through education that is equally fast-paced, competitive, and fun.
“The NASCAR Kinetics program offers High Point University students the chance to get directly involved in providing solutions to the most current marketing/communication problems in a way which turbo-charges the learning experience way beyond classroom theory and prepares them for real world assignments,” says Watson.
HPU is one of 18 colleges and universities partnering in the NASCAR Kinetics program. While the teams are competing for the grand prize of an all-expense paid trip to the NASCAR All-Star Race weekend in Charlotte, N.C., the greater reward may be the invaluable experience that serves to build their resume as they finish school and begin their careers.
“Working with NASCAR has provided our team with fantastic real world experience,” says Cameron McGraw, a junior and student leader of the program. “We’ve been able to take what we have learned in the classroom and directly apply it to real cases in the NASCAR racing world. As a business student, I’m excited to be working with an organization that has such a strong connection to so many companies all across the nation. You simply cannot find a sport with more focus on marketing and business relationships.”