Does the word “Aura” conjure up crystals and other new-age-y trinkets? Maybe so, but it has other associations as well. For example, Merriam-Webster defines “Aura” as being: a: “a subtle sensory stimulus (as an aroma)” and b: “a distinctive atmosphere surrounding a given source.“
AURA is also the name of a stunning new fragrance, the first fragrance by European luxury house Swarovski for the US market. French luxury beauty brand Clarins partnered with Swarovski to create this luminous, fruity floral scent, along with a celebratory, glistening, scented lip gloss compact studded with Swarovski crystals to be worn around the neck as a jewel, or tucked inside a purse.
Whomever came up with “Aura” as the name for the new fragrance was spot-on, as both descriptions are a perfect fit.
Created by noted Firmenich perfumers Jean-Pierre Bethouart and Olivier Cresp, the fragrance has an immediate, noteable top note of juicy lychee, plus pure white tuberose and a spicy, pink pepper, but the heart anchors it with amber, benzoin, and white musk. The effect is immediately uplifting, but as the scent dries down it transforms into a sensual floral where the fruit still shines through.
If beautiful crystals had a scent, it would definitely be “Aura.” Aura is reminiscent of the emotion one feels, gazing at the beauty of dazzling crystals. The scent gives you that “ooh!” feeling the minute you spray it on. It is definitely “a subtle sensory stimulus (as an aroma)” and b: “a distinctive atmosphere surrounding a given source.”
The packaging is also quite dazzling and unique. The slim columns of the clear, glass bottles, feature a distinctive, shiny silver topper crowned with an offset silver disk containing a large, clear, Swarovski crystal. The top covers nearly the entire clear column of glass, leaving only a sliver of the clear glass beneath to showcase the delicate pink juice inside. The result is a very modern flacon, almost Guadi-esque in design to surprise, and delight. And these flacons have refill sprays– a nice and Earth-saving touch. The white and silver outer box is also interesting, made of minimal packaging with recycled and recyclable cardboard, and featuring a fold-over format with tab closure. Inside the box are instructions for refilling the flacon printed right on the paper, so there is no need for additional paper use.
Equally impressive are the “Jewels” on cords to wear around your neck or pop into a purse. Lightly scented, the trio of silvery jewels studded with Swarovski crystals swivel open to reveal a luminizer or a clear or pink lip gloss. This columnist tried the clear gloss with a dazzling, starry-looking glimmer, thanks to genuine, powdered, micronized Swarovski crystal iridescent pearls in the formula. The long black cord allows you to take your lip gloss wherever you go while providing a chic accessory. The cord is luxuriously finished with silver end caps and a tiny silver disk charm with “Swarovski” and a tiny, sparkling, clear crystal, dangles gracefully from the clasp.
The outer packaging is also really impressive, and “green.” The white and silver square carton is also made from recycled and recylable cardboard, with any pertinent information printed right on the paper. But when you open the outer carton there’s a surprise! A round, white, accordian pleated, origami-style box opens up as if a flower, to reveal a shiny, silver carboard “hatbox” with a white satin pull tag. Open this, and inside you’ll find the silver lip gloss compact. It is just such a lovely way to present something special and rare!
Another surprising thing about the AURA fragrance is the price. You’d expect to pay a Queen’s Ransom for Swarovski studded jewels this unique, but the Aura by Swarovski Eau de Parfum (refillable, too) starts at just $65.00 for 1 oz, the 1.7 oz Eau de Parfum is just $80.00 and the large, 2.6 Eau de Parfum is still just a bit of a splurge, at $100.00. The 2.6 fl. oz. EDP Refill Bottle (not spray) retails for $80, and can be used to refill all fragrance sprays in the collection (2.6 fl. oz., 1.7 fl. oz., and 1.0 fl. oz.).
The fragrance is truly exciting and beautiful and the “jewels” are going to be one of those “oooh, I’ve got to have one” items that will even be useful when the contents are finished. They’re all available now at Swarovski Boutiques. Whether you’re getting married, need a special gift for someone, or just want to treat yourself to something beautiful you can wear every day with just about everything, your new AURA will be a gorgeous choice! Visit the store locator at swarovskibeauty.com