On Wednesday, April 25, Relativity Media announced that the movie website IMDb would host the official movie website for the upcoming film The Raven. This will represent the first time a major motion picture will have its website hosted by IMDb, instead of its own independent website. The official website for the film is www.imdb.com/TheRaven.
According to the official press release, the CEO of IMDB Col Needham, had the following to say:
“We applaud Relativity for embracing innovation and being the first to collaborate with IMDb to create this new solution for the industry, as the #1 movie website in the world, IMDb is the leader in movie search results and has quietly amassed unrivaled fan bases for every upcoming release – passionate, savvy fans who have opted in to receiving updates about the films they like. Rather than investing time and resources into building a dedicated movie website and then trying to drive fans there during the theatrical release window, we encourage studios to utilize IMDb’s film title pages as official movie websites and fan communication channels throughout the lifecycle of their films, including preproduction and theatrical, streaming, DVD and Blu-Ray release announcements.”
The Raven will open in theaters on Friday, April 27, 2012. The film follows Edgar Allan Poe as he helps the police solve murders that are based on his writings. The film features John Cusack, Alice Eve, and Luke Evans.