There are many online sellers that recognize the efficacy of direct mail marketing with the use of postcard marketing. For the online marketers, postcard marketing is very simple yet effective and generates positive responses. If you haven’t tried it yet, you could be missing on a great opportunity. This article presents tips on how you can make the most benefit from postcard advertising:
Use a strong headline
Grab your recipient’s attention by using a strong and catchy headline. You may need to spend time to come up with an effective headline but it would be worth it. Remember, you only have a few seconds to capture your recipient’s interest. A lousy headline just won’t do.
Use call-to-action words
What do you want your recipient to do? You need to be specific about this. Would you want them to visit your website? Come to your shop? Or try your new product? Examples of call-to-action words are “Buy Now!”, “Visit Us Today”, “Pick up the phone and order now!” and more. These words may be simple but they incite action and tell the reader exactly what to do.
Stress the benefits
The success of postcard marketing depends on how you convey your message. A short, precise message is best when sending out postcards. However, don’t forget to stress the benefits or the advantages to your recipients. What’s in it for them?
Choose your image carefully
Postcards only have limited space so you want to make the most of the space you have. A cute or pretty image is not enough. Make sure that it is applicable to your message. The image you’ll use should support the idea you want to convey. It should be eye-catching, interesting and relevant.
Focus on just one idea
Postcards are best used to convey one specific idea. Therefore, don’t try to promote all the products and services you offer in one postcard. Don’t include all the benefits you can think of. Focus only on the most important idea. If you have other ideas, print them on a different postcard.
Send to the right people
Your postcards wouldn’t mean so much if they fall in the wrong hands. For example, if you’re selling children’s books, it wouldn’t make a big impact if most of your recipients happen to be yuppies, bachelors or career women with no kids. This is why having the right mailing list is important. If you don’t have one, purchase only from a reputable mailing list broker. Better yet, use your own customer listing or build an opt-in list from your business website.
Resend your postcards
Don’t expect to get a response right after your first mailing. Usually, marketers need to repeat the campaign at least three or four times to the same audience before getting the response expected. Keep track of the results before taking the next step. If your tactic seems to ineffective, see if there’s a way you can improve your postcard marketing campaign.