BEIJING – The covers just came off the Toyota “Dear Qin” concept at the 2012 Beijing Auto Show. The Dear Qin is a nearly production ready vehicle underpinned by an all-new 2013 front-wheel drive (FWD) platform. This platform will soon carry a great deal of small to medium-sized FWD models for Toyota.
Toyota’s youth-market badge, Scion, will be eliminating old models like the xB and xD. These vehicles are already past their expiration date and are losing out to competitor’s vehicles in terms of dynamics, sophistication and sales. It’s also the end of their 5-year lifecycles.
Is it possible that this Dear Qin Concept car shows up a glimpse of Scion’s future?
Scion has just introduced the funky IQ which you can read about (here). The front engine/rear drive sports-coupe, the Scion FR-S is about to hit your local Scion store and persistent rumors of a mini SUV/crossover may have some credence. Scion is in process of revamping and replacing their whole fleet.
Toyota and Scion are falling behind in the FWD wars based on old styling, old technology and old running gear. Most of their FWD vehicles have optional 4-speed automatics and anemic 4-cylinder engines. A change is needed to keep up with youth-friendly automakers like KIA, FIAT and (believe it or not) Chevrolet.
The thing is: the Scion xB and xD were bread-and- butter vehicles for the brand. They were cheap, FWD vehicles that were easily customizable and economical. Toyota/Scion needs a modern platform for a modern replacement of these vehicles. It stands to reason that this “Dear Qin” concept could point the way to an all new Scion econo-box for the United States.
What do you think?