ComScore released new data today suggesting that the Amazon Kindle Fire currently holds 50% market share of the Android tablet market. The official mark is sitting at 54.4% total share for the device. The other devices figures were: The Galaxy Tab series: 15.4%, Xoom: 7.0%, Transformer: 6.3%, Toshiba AT100: 5.7%, and the Acer Picasso: 4.3%. The Kindle Fire’s market share increased by about 15% in February, while the only tablet to gain any ground at all was the Asus Transformer, which increased by only 0.1%.
This data isn’t too surprising. There were hints that the Amazon Kindle Fire was taking a large proportion of the Tablet market. This is mainly due to the device having such a low price point that it really is available to a much larger segment of the market. On top of that, there was a lot of anticipation and hype surrounding the device when it launched. Additionally, Amazon seems to be pushing for the device fairly hard.
Some of the “Analysts” and Speculators had said that around the time of the launch of the Kindle Fire, that it would likely become essentially the iPad of Android Tablets(in terms of market share). With these figures, it seems to be looking like that prediction was fairly on the mark for the device. However, the Kindle Fire is not at the same point as the iPad is in terms of market share. This could, largely, be due to the iPad having been out for just over 2 years, and the Kindle Fire was just released a few months ago.
Along with the data on market share, ComScore also released data on Carrier usage in various places and the Average page views per tablet, based on screen size. On the Carrier side of things, there really was no particularly surprising data. AT&T and Verizon have roughly the same share of users, depending on the specific market in question(usually around 1/3 of the total number of users). Then, Sprint typically takes around 1/5 of the total amount of traffic, and T-Mobile taking half of what Sprint has.
The data for Average Pageviews per tablet was also interesting to see. For a 10 inch device, the average is around 125 pages, with a 9 inch device coming in at 116. Similarly, for a 7 inch screen(for reference, the same size as the original Galaxy Tab as well as the Kindle Fire) the average falls to 90. Then, data is included for a 5 inch screen size. While a 5 inch screen is largely questionable as to where the device falls on the spectrum(For my own Galaxy Player, it is used as both a phone and a tablet as well as neither), the data was still collected. The average for that screen size falls even further to 79 pageviews. The date range for these pageviews wasn’t specified, so that is unknown. It could be per day, but the averages seem a little high. Additionally, it could be on a per week or per 3 days basis, and the numbers would look a little closer to what I expect the averages to be.
So, what do you think? Is the $200-$300 US Dollar mark the price point that manufacturers should aim for? What do you think this will mean for the Asus MeMo 370T(Tegra 3, priced at $250)? Will that device gain steam as well as the Kindle Fire? Was the Kindle Fire a one-off success, or would it be repeatable for other manufacturers? What about the other data? Are you surprised by the data, or are you largely indifferent? Let me know down in the comments section below. As always, if you like this article, follow me on Twitter here, and subscribe to get more of my articles here. Additionally, you can buy me a coffee with bitcoins here: 16KHgNM1crGt3t2HeWsaUj6hZEU5cDWJwb