As the excitement and frenzy continues to grow with people on social media’s newest craze, Pinterest, a combination of an online inspiration board and search engine, the buzz has caught the attention of many businesses prompting each one to pursue creating their own pinboards by marketing their brand to a completely new target audience they might have never been able to reach – women.
Companies across the globe are jumping on the Pinterest bandwagon such as NPR, NBC News, Today, nextooze.com, LA small business YourBestDeals.com, and even the Los Angeles Dodgers have an account for keeping their name and image constantly in front of consumers eyes.
While some people might feel Pinterest is a waste of time and energy or it’s a woman’s website, it can be a goldmine for finding new clients as people know that many women love to shop for just about everything such as shoes, accessories, a hot new designer handbag, and most importantly, a great deal they can’t afford to pass up.
Women also love to talk and share what they know with the most influential people in their life – family, friends and co–workers – plus, they’re also not afraid of telling strangers how they feel about an experience with a product or service.
Depending on the final results, a woman’s feedback can be positive bringing rave reviews and more customers to that business with the potential for others to make a purchase. However, if a woman receives a terrible experience from your company, she will tell everyone about it prompting a loss of credibility and especially future sales.
Your Pinterest boards can play a huge role with building an audience and credibility with women, as many of them account for 85 percent of all consumer purchases in the home.
Here are several more facts about marketing to women:
- Women account for $7 trillion in consumer and business spending.
- Women control more than 60 percent of all personal wealth in the U.S.
- Women comprise 51.4 percent of the U.S. population, and make or influence 85 percent of all purchasing decisions.
- Women are starting their own businesses at twice the rate of men.
- Women make 80 percent of healthcare decisions and 68 percent of new car purchase decisions.
- In 31 percent of the marriages where women work, women now out–earn their husbands.
- One out of every 11 American women owns a business. (U.S. Dept. of Labor)
- Women purchase over 50 percent of traditional male products, including automobiles, home improvement products and consumer electronics.
- Women account for 58 percent of all total online spending.
*Statistics provided by Girlpower Marketing
Pinterest offers several goodies to enhance your chances for finding new consumers.
“Pin It” Button. The “Pin It” button lets you grab an image from any website and add it to one of your pinboards.
To install the “Pin It’ button in Safari:
1. Display your Bookmarks by clicking View > Show Bookmarks Bar.
2. Drag the “Pin It” button to your Bookmarks bar.
3. When you are browsing the web, push the “Pin It” button to pin an image.
It’s that easy!
Pinterest for iPhone. Pin anything that catches your eye: memorable meals, places to visit, or great shopping finds!
1. Browse pins from people and pinboards you follow.
2. Repin, like and comment on your favorite pins.
3. Pin with your camera and add a location so other pinners can visit.
“Follow Button”for Websites. Add a “Follow Me on Pinterest” button to your website by copying the HTML code and pasting it onto your website.
Pit It Button for Websites. Add a Pin It button to invite your readers to pin your work onto Pinterest.
The Pin It button is made to look and feel like the Facebook and Twitter button your readers already use. For best results, place the Pin It button near your other social sharing tools.
However, if that’s not enough promoting for your business, then the best way to utilize your Pinterest account is to create pinboards in various categories such as food, recipes, hair, electronics, clothing, etc. with images that will attract women consumers to not only like and repin your pin, but click on it ultimately taking them the website it originally posted, and then making a purchase.
From a business perspective, it may seem like it’s easier said than done and there’s got to be another avenue for driving consumers to click on a pin and spend money.
That’s where your followers come into play.
You can’t put up several pinboards expecting people to find them and automatically repin – although it can happen.
If you want someone to follow your boards and repin your pins, then you’ll need to reciprocate back by doing the same thing. This will definitely increase your chances for people to make a purchase.
The last way to ensure more consumers will be purchasing from your business is to create a partnership with other Pinterest followers as YourBestDeals.com has recently done.
To ensure that YourBestDeals.com is maximizing every marketing opportunity as possible, the company has agreed to form a partnership with Pinterest followers by giving them a percentage for every deal that they promote and is purchased by the consumer.
David Goldfarb, CEO for YourBestDeals.com is thrilled to be a part of the Pinterest craze and shared his reason for this unique partnership with Pinterest followers.
“We at YourBestDeals.com developed our own Pinterest site to drive our own offers and deals. We will be partnering with thousands of Pinterest sites that promote offers and deals, and will pick up our deal feed and do a revenue share with us,” said Goldfarb.
YourBestDeals.com just secured their first Pinterest site partnership and plans to increase the number of partnerships within the next month.