Get ready for bald Barbie. Mattel announced on their Facebook page that they will be producing a bald ‘friend of Barbie’ doll for girls who are affected by hair loss due to cancer treatments, Alopecia or Trichotillomania. Working with their partner, the Children’s Hospital Association, the dolls will come with wigs, hats, scarves and other fashion accessories and will be donated to children’s hospitals across the country.
Prior to Mattel making the announcement about the bald and still un-named friend of Barbie, a Facebook campaign urged the toy-maker to create a bald doll for girls. A group of mothers created the Facebook page, Beautiful and Bald Barbie. They currently have over 152,000 fans and succeeded in getting the attention of Mattel.
“We would like to see a Beautiful and Bald Barbie made to help young girls who suffer from hair loss due to cancer treatments, Alopecia or Trichotillomania . Also, for young girls who are having trouble coping with their mother’s hair loss from chemo.” – Beautiful and Bald Barbie Facebook page
Consumers will not be able to purchase the dolls in retail stores. Instead, Mattel states that the dolls will be provided to children who most need them in the hospital. A limited number of dolls and monetary donations will also be made to CureSearch for Children’s Cancer and the National Alopecia Areata Foundation.
Through a thoughtful approach, we made the decision not to sell these dolls at retail stores, but rather get the dolls directly into the hands of children who can most benefit from the unique play experience, demonstrating Mattel’s ongoing commitment to encourage play as a respite for children in the hospital and to bring joy to children who need it most. We appreciate the conversation around this issue, and are interested to hear what you think! – Mattel, Facebook
It looks like Mattel came through for the Beautiful and Bald Barbie Facebook group, but there’s one more doll that many parents hope will help boys suffering from hair loss.
A separate group, Bald and Brave GI Joe was created in hopes that GI Joe toy-maker, Hasbro, would make a bald male doll. Hasbro announced recently that they are indeed making two GI Joe action figures this year who are bald. The upcoming GI Joe movie features bald actors, Channing Tatum and Bruce Willis. The dolls will be created in their likenesses and, unlike the female friend of Barbie being created just for hospitals, they will be sold in retail stores.