How do you get kids excited about art? Bring the art to them, via the television!
In a collaboration between MoMA PS1, Creative Time, and MTV, the video artworks of ten emerging artists will be aired on MTV beginning April 2 and lasting throughout the year. This series of original video is called Art Breaks, and will include artists such as Mads Lynnerup, Rashaad Newsome, Tala Madani, and Mickalene Thomas. Art Breaks is actually based on a project that aired on MTV almost three decades ago in 1985, which also featured emerging original artists.
The current Art Breaks artists are well-established in the contemporary art world, where they have been included in exhibitions at popular New York institutions such as the Whitney, MoMA PS1, or the New Museum. Others boast of solo exhibitions and performances in the US and abroad. Artists explore any number of issues through their multimedia presentations, including gender differences, language barriers, pop culture, and more. Each of these artists and videos were carefully selected and curated by both MoMA PS1 and Creative Time.
Each participating organization has only just notified the press of their intentions in a release dated today, March 30, and media outlets and blogs have already jumped on the story, as seen in the New York Times, Huffington Post, USA Today, GalleristNY, and Broadway World.
States artist Mickalene Thomas, “Having the opportunity to share my creative vision in collaboration with MTV and some of New York’s foremost cultural institutions has been an amazing experience. I am very honored to have participated in this collaborative project… plus who wouldn’t want to be on MTV?”
MTV boasts an audience of over 600 million around the world, and Art Breaks will be aired on all possible outlets, from the MTV channel itself to Facebook, MTV.com, and an Art Breaks Tumblr page. President of MTV Stephen Friedman notes, “Creative expression and experimentation are at the core of MTV’s DNA” – combined with MoMA PS1’s and Creative Time’s dedication to ground-breaking and contemporary art, this collaboration is an ideal project for the popular music station.
The first group of five artists will debut this week, while the next group will air this summer. To learn more about the artists and artworks, visit Artbreaks.MTV.com.