Do you have what it takes to be an international fashion or commercial model? I sat down with the Founder and Director of Model Management Agency, Ellen Wasser-Hrin, to find out what it takes.
Specializing in placing models and talent in the national and international markets, Ellen takes pride in representing strong seasoned talent. She is also willing to develop new faces if they show potential. There is no cost to sign with the agency. Confirming the fact that if an agency wants to sign you there is no cost for representation other than the standard 20% agency fee taken from bookings. Starting as a boutique agency with the intention of representing the better talent in Philadelphia, Ellen believes “if somebody was meant to be here they will find us”.
Ellen has been working in the industry for well over 22 years. Refining her eye for talent, she has worked part time as a scout for Elite Model Management. She has placed models with Elite NY, Elite Miami, Elite Chicago and Elite Atlanta (which have now changed their name to Factor). MMA now places their models and talent who want more opportunities with many of the top agencies in all of the major markets.
The first thing she looks for is a symmetrical face. High cheekbones, a nice smile, nice hair, and a proportionate nose are also factors which contribute to a strong print face. Conforming to the industry standard is an absolute must, 34-24-34 are the NY and international measurements, while 35-25-35 is the standard in commercial markets. Some girls may even be too tall for fashion modeling. The height requirement of 5’9 to 5’10 1/2 is ideal in conjunction with an appealing personality which makes a model appropriate for fashion print and runway.
As a result of the decline of the economy, Model Management Agency finds the market more competitive and strives to book their models for accounts along with their local competitors: Reinhardt, Expressions, and Click Philly. Through all adversity, along with such a distinct heritage MMA has flourished and grown; although, they continue to be highly selective and only sign those who have strong potential.
MMA started as a boutique agency when the Philadelphia market was booming with clients like Strawbridge’s, Clover, Hess’s and others which are now closed, sold or bankrupt. With the change in the fashion accounts, MMA went full service years ago representing actors, children and commercial models for print, TV, film, VO and commercials. Ellen and her professional team book their models and talent for local print accounts, producers, photographers, and with all of the local casting directors. Model Management Agency- MMA has acted as the mother agency for many successful models and continues to work as mother agent to many of the up and coming international talent seen in our favorite magazines, television shows, catalogs, commercials, feature films, and more.