Rumor has it that clothing says a lot about the person underneath. It shows their personality, geography, likes and perhaps even dislikes.
For people who wear clothing from Orvis, it also says that they like animals and care about the world, whether they know it or not. In 1999 the company began The Orvis Commitment initiative helping the environment and animals all over the world. It consists of yearly projects in partnership with a variety of other organizations such as The Nature Conservancy and Theodore Roosevelt Conservation Partnership.
Last year the focus was projects such as Black Rhino, Canine Cancer, Everglades and the Coral Triangle. For the Canine Cancer project, Orvis worked with the Morris Animal Foundation to support research efforts to prevent, treat and ultimately cure cancer in dogs. Orvis and their customers raised more than $500,000 toward this goal.
Among this year’s projects are American Bison, Chesapeake Bay and Dog Rescue. The Dog Rescue initiative is paired with the Petfinder.com Foundation. Orvis has established a goal of $60,000 for this project and will match customer donations dollar for dollar up to $30,000. Every $100 donated becomes $200 in support of the Foundation’s work. The featured story for this particular project is that of Biscuit, a sick and scared Sheltie found on the streets of California, and his wonderful road to recovery and loving home.
The technical name for these projects is the Annual Customer Matching Grant Program and Orvis’s dedication to donating 5% of its pre-tax profits has raised over ten million dollars for a diverse number of conservation programs. Regardless of whether you would wear their style of clothing, or use any of their products, it is easy to like their commitment to helping.
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