Successful political campaigns succeed when they get their message out before the public and that message sinks into the daily dialogue of ordinary people. President Barack Obama’s campaign produced this great video about the last four years. The video begins on a warm, beautiful night in Grant Park in Chicago. Hope and change were in the air.
Washington (CNN) – President Barack Obama’s reelection campaign unveiled Thursday a 17-minute long video painting a glowing portrait of the President’s first three years in office. The theme: President Obama inherited one of the worst financial meltdowns in history and, despite the odds, improved the economic picture while racking up accomplishments that should make key Democratic constituencies happy.
The video, narrated by Tom Hanks, features interviews with former President Bill Clinton, Vice President Joe Biden, former Senior White House Adviser David Axelrod and former Chief of Staff Rahm Emanuel, among others. Academy Award winner David Guggenheim directed the spot.
The ad’s overarching theme is that the President made tough decisions based not on political expedience but instead for enduring change, but that he has more work to do. The message seems geared more toward base voters who are already inclined to support him, not toward swaying the undecided.
Then reality set in as President-elect Obama sat down with his transition team to determine the course of action.
The video is a stark reminder of how the stage is set back in late 2008 when an young, inspiring United States Senator, who had served less than four years, had been elected President of the United States. He won the election election not by a little bit, but by a wide margin. The American people would not entrust this country to someone they saw as another Bush in Arizona Senator John McCain. Yes, the election was a rejection of the failed President George W. Bush policies that sent the nation into a deep recession.
In the words of Warren Buffett the housing industry was in a depression. The worst depression since 1929. Home building had halted: completely. The supply line for home building items, such as major appliances and building materials, dried up. Workers in those industries lost their jobs. Mortgages were under water, meaning that mortgagees owed more than their homes were worth. Banks were starting foreclosure procedures, but the mortgage companies (and banks) were overwhelmed with these foreclosures.
Tough decisions needed to be made and Congress needed to cooperate. The American automobile industry was in trouble and there were those that said government should not only stay out, but let ’em go under.
The video is a retrospective of the last four years. We have come a long way as a nation.
This is a political video aimed at winning back the base of the Democratic party to support President Obama. It is also, I believe, an attempt to win over those independent voters that President Barack Obama needs to be reelected.
But it is more than just a political, campaign video.
It is American history, as told from the perspective of President Barack Obama. As someone who met this young Illinois state senator many winters ago, I watch this video with great interest. I hope you will watch it too.
Send John Presta an email and your story ideas or suggestions, email@example.com.
John is the author of an award-winning book, the 2010 Winner of the USA National Best Book award for African-American studies, published by The Elevator Group Mr. and Mrs. Grassroots: How Barack Obama, Two Bookstore Owners, and 300 Volunteers did it. Also available an eBook on Amazon.
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