David Lerner launched his signature collection of updated basics in August of 2008. David has a strong passion for design and appreciation for fashion, which is what prompted him to create a collection that is wearable, comfortable, versatile, and makes a woman feel sexy and confident.
David sat down with nextooze.com for a Q&A to discuss Spring trends, his signature pieces as well as celebrity clients. Please read below.
How did you get your start in fashion?
I launched the collection in August 2008. I had this idea to build a brand by creating basics that were better in quality, made in the USA, fashion forward, better fitting and flattering for women. I launched with leggings—a category that has been around for a long time where no one got it right. By adding details such as zippers, leather and seaming, I was able to give our customers a product that was flattering, comfortable and sexy.
What are your signature pieces?
Our strongest pieces are leggings, tees, dresses and skirts from our Core collection. The Core consists of pieces that never go out of style. Everything in the Core is made from the best fabrics and fits—all made here in NYC.
What are some of the biggest spring trends for 2012?
For spring 2012, bright colors and leather are the biggest trends. We incorporated these trends by putting them together and offering many different styles with colored leather. Without trying so hard to be trendy, any woman can buy from The David Lerner Collection and achieve that effortless trendy and chic look.
Which trends do you wish would go away?
I hope I never see a woman in harem pants again!!!! If anyone is thinking of buying a pair, I promise you a pair of David Lerner leggings will last a lifetime. You will thank me in both the short and long run.
You have quite a celeb following including Halle Berry, Megan Fox, Nicky Hilton, Gwyneth Paltrow, Miley Cyrus, and Lea Michelle. Is there one particular item form your collection that they keep coming back for more of i.e. leggings, tops, dress, etc?
Leggings have always been at the core of this brand. Celebrities wear all our clothing, but I definitely feel they have come back for the leggings and have shown people that it can be worn from day to night. I have seen celebrities wearing David Lerner leggings to The Coffee Bean during the day and wear the same pair a week later on the red carpet.
Anything else you’d like to share i.e. exciting news, new store openings, launches coming up?
We have recently launched David Lerner Sport. We have taken the same concept of making women stylish, comfortable and confident and have brought it to the workout enthusiast. When you are working out, you should not feel like you have to wear “Lululemon”. We have brought a new level of style to the gym. The sport category needed a new brand to come in and offer products with better quality, better prices and designs to the category.