SAN FRANCISCO — On Thursday, March 29, the San Francisco Giants and Virgin America revealed the partnership’s new plans for 2012, which includes a newly designed Club Level at AT&T Park, a new aircraft, and more in-flight Giants games.
Most noticeable for fans will be the new Virgin America Club Level, which has been painted with the red and gray paint scheme associated with the airline. The purple-hued mood-lighting that is found aboard the Virgin America aircrafts will also be found on that level.
“We feel great about this space. It was a lot of fun working with the Giants,” Virgin America CEO David Cush said on Thursday. “We do a lot of fun things on our airplanes. We’re really into design, the look and feel of a product, and hopefully we’ve replicated it here. And once the season gets started, certainly once we have a night game, you’ll be able to see the punch of this place.”
The design influence of the airline is immediately apparent from the alterations to the Club Level escalators. With a canopy shaped like an airplane’s fuselage, once fans enter the escalator, they will feel like they are aboard a Virgin America plane—equipped with the same mood-lighting associated with the airline’s aircrafts.
The new Virgin America Club Level will also feature an outdoor club-like environment, the Virgin Flight Deck. Located behind Sections 229 and 230, this area incorporates new seating, the Widmer Brothers Fan Haus bar, and two fire pits.
Cush also introduced the airlines’ newest aircraft, “Fly Bye Baby,” named and painted in honor of the Giants. The A320 aircraft will begin service on April 2 and is the first plane donning facial hair.
Virgin America, the “Official Airline of the San Francisco Giants” since 2008, will also launch a new Giants channel onboard flights starting on April 1. The channel will air behind-the-scenes fan contents, which includes highlights from the 2010 season as well as this season’s Spring Training.
For more from Claire, add her on Facebook and follow her on Twitter.