Being easily accessible for customers is the life-blood of any business. Today, there are so many various ways to connect with potential customers as effective advertising strategy. In my opinion, there is a few that work for whatever business you may have in Miami. Being better connected means more access in more than one way. Therefore, here is a list of the top three to help make your advertising dollars reach further.
Attending events that cater to your target market is a great use of your advertising dollars. Going to events where you can meet people that you want to sell to face-to-face is still one of the best ways to motivate a sell. Chamber of Commerce meetings are more effective for certain business-to-business sales mostly. The trust and personal connection can be established, even if, it is for only a short few minutes. Be sure to collect their contact data and follow-up within 48 hours.
Publish press releases once per quarter (i.e., four times a year). Look at what is trending online within your industry to discover how your business can have a contribution. For example, a Miami business is going to cater to Spanish speaking customers that never did before and you are going to be doing the same. This is a newsworthy change and it can help generate new leads through the online press release distribution channels.
Hire a quality content producer that can blog, create Web site copy and sales letters. This will help your business maintain a consistent writing style throughout. Every writer is different, so it is best to have one person complete the work. Remember: A “call to action” is required for sales letters and Web site copy. This means there should strategic placement of words to draw the reader to feel that they should urgently make a decision to buy.
In conclusion, utilize your advertising dollars by being accessible on multiple levels. You should have physical contact with potential customers when possible, manage an effective press release strategy to build awareness, and use a content producer to enhance your exposure level for search engine optimization (SEO) purposes. Applying this strategy for effective advertising is well worth the time and money spent because they all have long-term benefits attached. Establishing a new relationship whether it be in-person, or online can create repeat business that can be elusive these days.
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