Wendy Schonhardt worked for a major corporation for more than 30 years in the Pasadena area, but now she is embarking on a second career working with seniors on health and nutrition and beauty salon owners with an exclusive make-up line.
I spoke with her recently about the change she made in her early 50s.
What prompted you to work outside the corporate environment and start your own business as a second career?
I was laid off. In our economy being in a corporation for nearly 30 years is rare. Our company went through dramatic financial changes because of bids on jobs. A low bidder, I found out, had a dramatic cost to middle management.
Most of our mid management was laid off in one form or another. Others saw the handwriting on the wall and decided they were going to jump ship.
Sometimes layoff is not such a bad thing. It can open you up to new opportunities. I had worked 32 years for one company and my children are grown. The layoff gave me an opportunity to flex and grow in other areas.
How did you choose work with Shop.com – Market America?
I knew I wanted to do my own business and decided that network marketing offered the best return possible for the investment. I examined several different network marketing companies. For most, I found the initial investment may be small but the long-term growth was limited. I chose Market America.com and since it’s acquired Shop.com.
Regardless of age or economic status, we have all kinds of products and we can be a one-stop shopping destination. I work with seniors on supplementation and through another division of the company I help beauty salon owners gain additional revenue through an exclusive make-up line that provides a custom-blend for clients.
What advice do you have for someone starting a second career?
Don’t be afraid. Fear can paralyze us. Overcoming your own fear and your own objections is the number one thing you need to choose to do. If you’re thinking negatively all the time, negative things will pop your way.
Consistency is critical. An Internet marketing business, you get discouraged and forget to focus on the end in mind. You have highs and lows. You have to manage your own disappointments and rejections.
Click here to read Part 2 of Wendy’s interview.
Click on Running a Small Business.net/services.htm and scroll down to “Health” to learn more about Wendy and her Shop.com second career choice.