CFO Magazine, the national mag that highlights news and insight for financial executives, is getting some local Tampa flair.
The April 2012 issue, on newsstands now, has an article on Martha Fuller, the Chief Financial Officer of the Tampa Bay Lightning. Ms. Fuller is notable for being the first female CFO of an NHL team (Minnesota Wild, 1998-2002).
“What I like about the NHL is that, unlike the NFL, which has enormous TV and licensing contracts, and where a lot of revenue comes to team from league-level sales and marketing, in the NHL it’s really up to each club to be successful,” Fuller comments to CFO. “You have to sell your tickets, you have to have good long-term relationships with season ticket holders, and you have to keep suite-holders and corporate sponsors happy.”
Ms. Fuller also tells CFO Magazine that an aspect that she likes about her specific post is that she is in charge of more than just the finance team. The arena and operations also report to her, which gives her the opportunity to be more hands-on with her employees. She likes to occasionally put down her spreadsheets and go for stroll throughout the arena to see what is happening on the floor.
Ms. Fuller was appointed CFO of the Lightning on November 8, 2010. She is a summa cum laude graduate of Drake University is married to retired fire chief Tim Fuller.