Celebrity’s and fashion industry’s involvement in charity work has not been invented yesterday. It’s been around for a while. Bono for ONE, George Clooney for UNICEF, Leonardo DiCaprio for Fund For Animal Welfare and Al Gore for Stop Global Warming – pretty much every celebrity is now involved with a charity organization.
We are also aware of all the charity work the First Ladies of the U.S. Presidents, including the individual politicians, have been doing for decades. The American socialites have been also more-or-less engaged in the social work and charities. However, in the last decade or so, the charity activities have become not only a sort-of ‘very cool thing’ to do among the celebrities, but also a ‘must-do thing’ with the corporate America in order to compile with the growing interest and global responsibility for the consumers, who’d like to see their favorite brands and entertainers doing some good to the world.
There’s probably not a single company that is not being involved in some sort of a charity: from auto-makers to the fashion designers – most companies have not only chosen to be a part of a charity work, but they don’t necessary do charity for a home country. Many of the celebrities, actually, give to other parts of the world: from Africa and Latin America to Japan and Russia.
Personally, I think it’s very honorable to be helping another country and share the tangible and intangible support with the people, who might need one’s help more than one’s own people might.
The fundraising/charity foundation Save the Children, for example, is helping the children, who have suffered from the last year’s Tsunami and earthquake disaster in Japan, the devastations of which took place on March 11, 2011. And many companies and individuals from around the world jumped in to help Japan. One of such multinational companies was Tod’s.
The luxury Italian shoe-maker company Tod’s has joined-in to contribute to the Save the Children foundation, despite the fact that many would argue that the companies should foremost be involved in the domestic charities, where it’s needed no less than in other countries, rather than helping the other countries. But isn’t it the whole point of the world to be united to spread the goodness to other parts of the world and show the commitment to the whole world as it is?
You and I might agree, but when I conducted my mini research to find out what some of my American and foreign friends thought about it – about the involvement of Italy’s Tod’s in helping Japan, I’ve got quite an interesting response.
While the majority of my American friends said that what’s Tod’s and other multi-national companies are doing for the charities helping other countries – is noble and they support those initiatives and believe that Americans have the capabilities to help the others, some of those American friends had a different opinion. They believe that one should first deal with the domestic problems and needs before extending the goodness to any other places.
When I asked my foreign friends, some of them poised to me even more interesting arguments: some of them argued that Tod’s charitable intentions are nothing but another ‘marketing’ move to win over one of the largest and profitable markets in the world – Japan; others said that the European Union is going through some very difficult economic times, especially Greece, Italy, Spain and Portugal, and the last thing an Italian company should do is to help one of the richest and well-off countries in the world – Japan. My European friends stated that Tod’s should be more involved in helping the local – Italian – communities to get them out of the crisis.
Would you agree?
The foundation Save the Children is helping to create safe life conditions for the Japanese children, as well as helping them to return to their regular and normal life activities. Here’s what Tod’s chairman Diego Della Valle says about the company’s involvement with the charity foundation:
“I’m very impressed with what Save the Children is doing to help the children in Japan to return to the normal life after the devastating disaster, and I’m proud to be a part of this project.”
Tod’s involvement with Save the Children includes organizing the school buses to provide transportation to the students to and from school, as well as providing the financial support to the schools, kindergartens and hospitals in Japan.
The foundation Save the Children is expected to be active throughout the end of 2012.
What do you think about the celebrities’ involvement with the charities? Would you agree that the local companies should help the local communities, rather than helping the other countries?