In our last article meeting with Tshombe Brown, a transplant to Portland. We talked about new technological ways we create community. We discussed a distinction, regardless of how we communicate, what we communicate is of greater importance. We learned that the social media community is developed by what they like and trust. As a transformational life coach who works with entrepreneurs and small businesses, it is important to know what it takes for my clients to stay accountable and effective when building a community. This interview was an opportunity to learn from an expert and share it with our readership. I asked Tshombe to share some of his secrets with us.
“If there is a secret it would be this, building community and being known for what you do and who you do it for. I think also going back to basics rather than jumping from thing to thing” (Bright Shiny Object Syndrome). I asked Tshombe how does he stay up with technology and yet not get caught up in the Bright Shiny Object Syndrome? He replied, “There are a million things we could do, but I always ask myself this what is working for me.” He went on to quote C.J. Hayden who said, “The magic formula for professional service marketing and sales is choosing a set of simple, effective things to do, and doing them consistently”.
Choosing technology that doesn’t get in the way and helps you seamlessly be proficient at your task is an important quality for my clients and me. Consumers like sustainability of a business, so creating a consistent message over time creates an opportunity to build a following that understands what you offer. If you sell professional services, however, it is equally important to make sure your marketing and sales processes are both effective and appropriate for your industry and community.
The key is to create relationships with people. That way when they need a product or service we are the first ones they think of. Take Tshombe for example, he says that “whether online or off everything he does boils down to 3 or 4 things.
1) Build relationships that are deep and meaningful, where I am completely transparent.
2) Give value first, whether that is to colleagues or to potential clients or people who might be potential referral partners.
3) I use Twitter.com mostly for research and to reach out to colleagues and to potential referral partners. With twitter I research the needs and desires of my prospects. I pay attention to how they talk about their issues and problems and challenges and how they feel about how their life is, and to really see if there is an opportunity to get to know them a little more.
4) For me the last thing would be continuing education, which I use online and offline.
All of those things keep me visible, and people respond to my posts or chats in person or over the phone! Those online social networking sites give me opportunity to create connection. It’s kind of funny because just last week I met a person at a coffee shop that I had been connecting with for months online. That is the fascination of this type of connection is that there was already a bond and openness to the conversation, so much so, that I gave him a hug. It was wonderful to finally meet. “
Tshombe’s inspiring message is that every entrepreneur can and should make money AND meaning through effectively selling their products and services. “After all,” says Tshombe, “Spiritual Selling is all about Coaching, that is, helping people get what they want.” www.YourSignatureConsulting.com